#ThisIsWhatABuilderLooksLike | #BuildersLife | #BeyondTheJob
About the Campaign
Construction is more than just hard hats and job sites. Builders aren’t just building structures — they’re building incredible lives.
From hiking and coaching sports teams to traveling, cooking, and enjoying time with family, builders lead fulfilling lives beyond work.
“This is What a Builder Looks Like” is a campaign to highlight how careers in construction provide the stability, flexibility, and income to support an amazing lifestyle.
We want to hear from YOU – whether you’re a builder, know one, or work in the industry. Share your story and showcase why over 225,000 BC residents have chosen a career in construction.
Let’s celebrate our industry and show our pride!
And you might just win some amazing prizes!!
How to Get Involved
First, Capture Your Story
Create a 10-30 second video showing your life outside of work. It could be a video, or a reel using still photos – we’ll leave the creativity to you! Need ideas?
- Showcase your hobbies, adventures or proudest moments.
- Highlight your dream home, favorite vehicle, or a project you’re proud of.
- Capture moments of joy – family time, coaching, cooking, skiing, or anything that defines your passions and lifestyle.
Then, Post on Social
STEP 1:
Upload your video/reel on Instagram, Facebook, LinkedIn, and/or TikTok.
STEP 2:
Use #BuildersLife, #ThisisWhatABuilderLooksLike, and #BeyondtheJob to join the movement.
STEP 3:
Tag the BC Construction Association (BCCA) to make sure we can see your video.
STEP 4:
Tag friends, coworkers, and industry peers to spread the word!
STEP 5:
Post it!
Keep it real, keep it you!
We’ve provided some examples below for inspiration
Not sure how to get involved?
Just send us your pictures at marketing@bcassn.com, we can help you create a reel and get you started!
Win Amazing Prizes
We’ll reward the best submissions with awesome prizes – Winners can take their pick of a $200 gift voucher to one of Mountain Equipment Company (MEC), Canadian Tire, or Home Depot.
The first winners will be selected on May 31, 2025.
Until then, each week, we’ll feature outstanding stories.
What we’re looking for:
- Authenticity – Keep it real!
- Creativity and Engagement – Make it fun and inspiring.
- Inspiration – Show why construction supports a fulfilling life.
Want to boost your reach? Share your video with construction companies, influencers, and industry leaders. We’ll amplify your story!
Want your company to get involved?
Encourage your employees to participate and showcase their experiences – With a skilled labour shortage, let’s inspire more people to join the industry!
Why Participate?
- Celebrate your lifestyle – Be proud and show the world what life as a builder truly looks like.
- Inspire others – Help people see construction as a rewarding path.
- Win great prizes – You story could earn you amazing rewards!
Join the Movement
