A career marketer and community engagement strategist, Lisa has held senior leadership roles in both public and private sectors. As a Senior Vice President of Marketing at Sony Music in New York City, Lisa developed global campaigns for some of the world’s most renowned recording artists. Returning to Victoria to lead marketing and business development at the global e-commerce marketplace AbeBooks, Lisa was part of the management team that successfully negotiated an acquisition by the online retail giant Amazon. To develop her BC business networks, Lisa next became Executive Director of ActNow BC at the time of the 2010 Olympic Games, leveraging that success into a rewarding post-Games run as a management consultant with an emphasis on community engagement and brand strategy.

In her spare time, Lisa boot-strapped a tech start-up into a profitable business, which was acquired in July 2018.